Taupo Beef
“Protecting water quality by rethinking premium meat”
The Taupo Beef Story
We are incredibly proud to work alongside Taupo Beef throughout this food and drink festival. As one of Taupo’s most well known and loved food producers, let’s get to know their story!
Having worked for decades to protect our pristine waters from nitrogen pollution from livestock, Sharon + Mike are massive players in keeping this gorgeous place we call home as beautiful as ever! Taupo Beef is verifiably produced in a way that preserves the water quality of Lake Taupo for generations to come – a first for NZ.
“Our aim was to ‘grow’ a brand which would allow us to take on more farmers within the Taupo catchment and gain a premium that would hopefully allow these farmers to stay in business. As demand for Taupo Beef grows, additional farmers will be needed to supply the required cattle. Only farms within the catchment that are compliant with the new environmental rules can be validated by Waikato Regional Council’s ‘environmental tick’ and be involved in the Taupo Beef & Lamb brand.” - Mike explains.
Taupo Beef has really resonated with customers throughout the North Island and has won numerous awards and accolades (see Awards) The Sustainable Business Network’s Supreme Award for “ The Business Making the Greatest Contribution to a Sustainable New Zealand” in 2015 is perhaps the one to be most proud of!
Enjoy the tastes of Taupo Beef throughout the Treats of Taupo Festival.
